Rise Up: Quiz 2

What type of retail business grants a license to another entity to sell its products or services in a particular area?

• Independent retailer

• Franchise

• Corporation

• Private company

Retailers provide which of the following marketing functions?

• Distribution

• Manufacturing

• Production

• Product management

These customers tend to make quick purchase decisions, often buying expensive items that are not of high importance to them.

• Innovation/trend buyers

• Recreational shoppers

• Impulse buyers

• Comparison shoppers

These customers tend to spend a lot of time checking out products and prices through online sites, visiting different stores, and comparing retailer ads.

• Innovation/trend buyers

• Recreational shoppers

• Impulse buyers

• Comparison shoppers

These customers view shopping as a fun occasion, so shopping does not necessarily include making a purchase.

• Innovation/trend buyers

• Recreational shoppers

• Impulse buyers

• Comparison shoppers

These customers have an early adopter mindset, and want to be recognized as trendsetters by others.

• Innovation/trend buyers

• Recreational shoppers

• Impulse buyers

• Comparison shoppers

These shoppers have typically repeated and valued positive experiences with a particular retailer.

• Loyal customers

• Recreational shoppers

• Followers

• Comparison shoppers

These shoppers are rarely the first to try new products.

• Loyal customers

• Recreational shoppers

• Followers

• Comparison shoppers

Which of the following is the term for behavior influences that come from a customer's family and friends?

• External commercial cues

• Internal physical cues

• External social cues

• Retailer cues

What type of market data is represented by customers' age, income, education, and occupation?

• Demographic

• Psychographic

• Geographic

• Motivation