Consumer Behavior Quiz

What are the primary factors that influence consumer behavior?

How do needs, motives, and goals interact to shape consumer behavior?

What is the difference between a need and a want?

How do personal values and beliefs influence consumer behavior?

What is the role of self-concept in consumer behavior?

What is positive motivation?

What is negative motivation?

How can marketers use positive motivation to influence consumer behavior?

How can marketers use negative motivation to influence consumer behavior?

What are the ethical implications of using negative motivation in marketing?