Online Activity

According to Jack Lule, what is media?

• A form of entertainment

• A means of conveying something, such as a channel of communication

• A tool for spreading propaganda

• A way to control the masses

What is the famous quote by Marshall McLuhan about media?

• "The medium is the message"

• "The message is the medium"

• "Media is the new power"

• "Media shapes our reality"

Which of the following is NOT a form of print media?

• Books

• Magazines

• Newspapers

• Television

How did television transform family behavior in the 1960s?

• It encouraged families to spend more time together

• It shifted people from the dining table to the living room for entertainment

• It led to a decline in family communication

• It promoted a more sedentary lifestyle

What is the main idea behind McLuhan's "global village"?

• The world is becoming increasingly interconnected due to technology

• The world is becoming more homogeneous

• The world is becoming more divided

• The world is becoming more isolated

What did early thinkers believe about the impact of global media on culture?

• It would lead to cultural diversity

• It would homogenize culture

• It would have no impact on culture

• It would lead to cultural conflict

Imagine a family in the 1960s who has just purchased their first television set. Which of the following scenarios is most likely to occur as a result?

• The family spends more time together, bonding over shared viewing experiences.

• The family experiences increased tension and conflict due to differing preferences for television programs.

• The family's dinner conversations become more lively and engaging as they discuss the day's events.

• The family's traditional routines, like gathering around the dining table, are disrupted.

A scholar argues that the spread of American media and values is a form of cultural imperialism. Which of the following arguments would they likely use to support their claim?

• American media offers a diverse range of perspectives and cultural experiences.

• American media is readily available and accessible to audiences worldwide.

• American media often portrays a romanticized and idealized version of American life.

• American media encourages audiences to embrace their own cultural identities.

A media theorist argues that the way we consume information shapes our understanding of the world more than the content itself. Which theorist's idea is most closely aligned with this argument?

• Jack Lule

• Marshall McLuhan

• Herbert Schiller

• Len Ang

What do the terms "splinternet" and "cyberbalkanization" refer to?

• The increasing use of social media

• The creation of online echo chambers where users primarily encounter information and opinions that reinforce their existing beliefs

• The decline of traditional media

• The rise of digital literacy