VisionSpring's microfranchising model

What is the main purpose of VisionSpring's microfranchising model?

• • A) To maximize profits in the eyewear industry

• • B) To provide affordable eye care services to BOP communities

• • C) To establish a luxury eyewear brand in emerging markets

• • D) To sell expensive vision care products to high-income groups

Who are Vision Entrepreneurs in VisionSpring’s microfranchising model?

• • A) Eyewear retailers in urban areas

• • B) Local entrepreneurs trained to sell affordable eyeglasses in rural and underserved areas

• • C) Ophthalmologists who provide free eye care services

• • D) Investors in the VisionSpring organization

What is one key challenge VisionSpring addresses through its model in BOP markets?

• • A) Limited access to high-end optical products

• • B) Lack of trained professionals in urban areas

• • C) High operational costs and limited distribution channels

• • D) Excessive regulation in the healthcare sector

What impact does access to affordable eyeglasses have on productivity, as noted by VisionSpring’s model?

• • A) Productivity remains unaffected by improved vision

• • B) Productivity can decrease due to high maintenance costs

• • C) Productivity can increase by up to 34%

• • D) It solely benefits children in school

VisionSpring’s model relies on community-based distribution primarily to:

• • A) Increase sales by employing high-cost distribution channels

• • B) Reduce operational costs and build trust within the community

• • C) Avoid training Vision Entrepreneurs in vision assessment

• • D) Focus on urban populations exclusively

What is the primary objective of microfranchising in the BOP market?

• • A) To maximize profits for corporate shareholders

• • B) To provide luxury products to underserved communities

• • C) To create income-generating opportunities for low-income individuals

• • D) To focus on traditional franchise structures

Which of the following best describes a microfranchise?

• • A) A franchise model that focuses on high investment and large-scale operations

• • B) A small-scale franchise model that provides low-cost business opportunities for BOP entrepreneurs

• • C) A business model that requires high levels of education and expertise to operate

• • D) A retail-focused franchise model aimed at middle-income consumers

Microfranchising is particularly effective in BOP markets because it:

• • A) Requires minimal training and resources to operate

• • B) Targets only urban areas

• • C) Demands high capital investment from entrepreneurs

• • D) Focuses on high-end consumers

Which of the following is a key advantage of microfranchising for BOP entrepreneurs?

• • A) High initial investment costs

• • B) Access to a tested business model and brand support

• • C) Control over all operational decisions

• • D) Immediate high profitability

Which of these is NOT a typical feature of microfranchising in BOP markets?

• • A) Low startup costs for entrepreneurs

• • B) Focus on high-margin luxury goods

• • C) Community-based distribution channels

• • D) Training and support for franchisees