Fall 2024 Promotion Unit Test Review

Any form of paid, non-personal mass communication that reaches an audience.

• Directing
• Advertising
• Broadcasting
• Targeting

Promotion of a product includes all of the following except:

• Advertising a new product
• Personal selling by using sales representatives
• Offering coupons to encourage increased sales
• Redesigning a product to give it more features and make it look more modern

Before deciding on the most appropriate advertising media, it is important to

• Change the price of the product
• Update the product
• Establish the target audience for the product
• Introduce an exclusive distribution strategy for the product

The advertising format, such as broadcast, print, internet, outdoor, or specialty

• Communications
• Retailing
• Industry
• Media

Fastest growing type of advertising. It allows for targeting of customers and instant feedback.

• Print Advertising
• Outdoor Advertising
• Online Advertising
• Broadcast Advertising

This form of media has a targeted audience, long life span, and a high pass along rate

• Radio
• Outdoor
• Magazine
• Direct mail

This media includes television and radio, meaning that signal is transmitted

• Print
• Broadcast
• Outdoor
• Direct mail

This media includes magazines and newspapers

• Print
• Broadcast
• Outdoor
• Direct mail

Useful and inexpensive items given away with the business' name printed on them.

• Product sample
• Guerilla marketing
• Specialty media
• Sales promotion

The saying in a print ad that gets the reader's attention and leads the customer to read the rest of the ad

• Headline
• Illustration
• Copy
• Signature