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Fall 2024 Promotion Unit Test Review

Authored by Kaitlyn Fogle

Business

9th Grade

Used 3+ times

Fall 2024 Promotion Unit Test Review
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30 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Any form of paid, non-personal mass communication that reaches an audience.

Directing
Advertising
Broadcasting
Targeting

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Promotion of a product includes all of the following except:

Advertising a new product
Personal selling by using sales representatives
Offering coupons to encourage increased sales
Redesigning a product to give it more features and make it look more modern

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Before deciding on the most appropriate advertising media, it is important to

Change the price of the product
Update the product
Establish the target audience for the product
Introduce an exclusive distribution strategy for the product

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The advertising format, such as broadcast, print, internet, outdoor, or specialty

Communications
Retailing
Industry
Media

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Fastest growing type of advertising. It allows for targeting of customers and instant feedback.

Print Advertising
Outdoor Advertising
Online Advertising
Broadcast Advertising

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This form of media has a targeted audience, long life span, and a high pass along rate

Radio
Outdoor
Magazine
Direct mail

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This media includes television and radio, meaning that signal is transmitted

Print
Broadcast
Outdoor
Direct mail

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