Book yourself solid

What is the main critique of traditional elevator speeches that the author makes?

• They are too focused on the speaker's achievements.

• 1. They are always effective in securing clients.

• 1. They are too long and detailed.

• 1. They fail to engage listeners and build relationships.

What does the Autor of the book emphasize as essential for establishing credibility?

• Professional email address and quality business cards

• 1. High social media following

• Aggressive marketing tactics

• Extensive product knowledge

According to the book, what is a foundational element of the sales cycle?

• 1. Focusing solely on product features

• Using high-pressure sales techniques

• Offering discounts to attract clients

• 1. Building trust and relationships

In the book, what is highlighted as a common pitfall in client communication?

• Overwhelming clients with excessive information or failing to communicate altogether

• Sending too few emails

• Using automated messages exclusively

• Providing too much value without asking for payment

What is a sales system and why is it important?

• It is a business policy to be more efficient and increase profits

• A sales system is a marketing strategy to increase sales

• A sales system is an organized economic method to sell products or services

• It is a series of steps that guides the customer towards a purchase, creating trust and solving their needs.

 What is the role of trust in the sales process?

• Trust helps reduce the customer's anxiety.

• Trust makes it easier for the customer to feel secure and decide without pressure.

• Trust is crucial because it allows the salesperson to manipulate the customer more easily.

• Trust is crucial because it allows the salesperson to persuade the customer more easily.

 What should a solid proposal contain to be effective?

• It should show how your services benefit the client and solve their problems.

• It should include detailed technical details that only an expert will understand.

• It should focus exclusively on costs.

• It should be short and concise, without additional explanations or justifications

What is the name of the method to safely give entry to real clients?

• The red door

• The chain of passage

•  The reliability test

• The red rope

What is the best option to be able to find that ideal market?

• Start with a small and select group of people or clients to analyze the needs well

• Start with a large expansion towards all types of markets

• None of the above

• Conduct surveys and studies with different sectors

Which of these is one of the 3 components that you should have in your personal brand?

• How much money do you want to earn

• Your personal goal

• None of the above

• What do you want to achieve and why