Reading Comprehension: Marketing Essentials in Business
Passage
•
English
•
11th Grade
•
Practice Problem
•
Easy
+17
Standards-aligned
Yustika Rahayu
Used 3+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is the primary goal of marketing in business?
To create advertisements
To communicate the value of products to the target audience
To manufacture products
To create logos
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
How does effective marketing influence the target audience?
It changes the product's value
It increases production costs
It affects purchasing decisions
It reduces the need for advertising
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.8.5
CCSS.RI.9-10.5
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following is NOT commonly used as a channel for marketing campaigns?
Social media
Television
Printed ads
Google Form
Tags
CCSS.RI.11-12.8
CCSS.RI.9-10.7
CCSS.RL.11-12.8
CCSS.RL.8.7
CCSS.RL.9-10.7
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Why are digital platforms increasingly used in marketing?
They are traditional and well-known
They reach more customers and improve brand visibility
They require less investment
They only target local customers
Tags
CCSS.RI.11-12.8
CCSS.RI.8.7
CCSS.RI.9-10.7
CCSS.RL.11-12.8
CCSS.RL.9-10.7
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is the purpose of collecting customer feedback?
To understand the company’s competitors
To better understand customers’ needs and preferences
To decrease product development costs
To improve employee satisfaction
Tags
CCSS.RI.11-12.3
CCSS.RI.11-12.5
CCSS.RI.8.3
CCSS.RI.9-10.3
CCSS.RI.9-10.5
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What happens after issues are identified from customer feedback?
Products are discontinued
Marketing efforts are stopped
Improvements are made to enhance customer experience
Customers are contacted individually
Tags
CCSS.RI.11-12.5
CCSS.RI.6.5
CCSS.RI.7.5
CCSS.RI.8.5
CCSS.RI.9-10.5
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Why do companies conduct market research in product development?
To manufacture products faster
To identify trends and understand customer expectations
To reduce production costs
To promote old products
Tags
CCSS.RI.11-12.3
CCSS.RI.11-12.5
CCSS.RI.8.3
CCSS.RI.9-10.3
CCSS.RI.9-10.5
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