Unique Selling Proposition Quiz

A unique selling proposition is an attribute of your product or brand that

• separates your business from competitors.

• relates only to your pricing strategy.

• can be found anywhere.

• shows why customers should buy elsewhere.

The benefit that a USP communicates to a customer is

• nonspecific.

• tangible.

• one of a kind.

• monetary.

A migraine medication’s USP communicates that it contains the safest ingredients. This USP is related to

• pricing strategy.

• offer.

• guarantee.

• product features.

A USP can improve the performance of a work team by

• building a lasting reputation.

• providing a common goal.

• creating a unique product.

• cutting through advertising clutter.

USPs are particularly important in a company’s __________ function.

• purchasing

• marketing

• human resources

• finance

Many companies use a USP as part of their overall __________ strategies.

• diversification

• market dominance

• positioning

• market segmentation

Marketers often condense USPs into short slogans because

• all work team members must memorize them.

• there cannot be product differentiation through any other means.

• a successful USP is always very short.

• customers tend to remember just one thing from an advertisement.

Which of the following is a characteristic of successful USPs:

• Easy to communicate

• Vague

• Meaningful to the company

• Short-lived

Your target market is “poor” college students, so you base your USP on value pricing. This is an example of a USP that is

• meaningful to the customer.

• desirable and urgent.

• difficult to communicate.

• fulfillable.

“Our product works great!” is an example of a USP that is not __________ enough.