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Ch 10 Quiz (UT)

Authored by Gemma Fountain

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Ch 10 Quiz (UT)
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the four product classification types?

Convenience, shopping, specialty, unsought

Basic, advanced, premium, luxury

Essential, non-essential, luxury, budget

Primary, secondary, tertiary, quaternary

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following can be considered a tangible product?

A service

An idea

A pair of shoes

A brand reputation

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a characteristic of a convenience product?

Requires extensive planning before purchase

Usually bought without much planning

Often requires a personal consultation

Typically has a high price point

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a shopping product?

A product that requires comparison shopping and is usually more expensive than a convenience product

A product that is purchased frequently and with minimal effort

A product that is used for personal grooming

A product that is typically found in every store

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a speciality product?

A particular item for which consumers search extensively and are very reluctant to accept substitutes

A product that is widely available and easily substituted

A product that is purchased frequently with minimal effort

A product that is used for a limited time and then discarded

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is an unsought product?

A product actively sought by consumers

A product unknown to the potential buyer or not actively sought

A product that is always advertised

A product that is only sold online

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does a product line consist of?

A single product item

A group of closely related product items

All products that an organization sells

A collection of unrelated products

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