International Marketing Quiz

Why do firms go international?

• To reduce costs

• To understand local cultures

• To expand market reach

• To avoid taxes

What are key drivers of international marketing for organizations of different sizes?

• Cultural differences

• Economic incentives

• Technological advancements

• Key drivers

What is important when deciding how to enter the international market?

• Understanding local laws

• Choosing the right entry strategy

• Hiring local employees

• Setting up a local office

How do environmental forces impact international marketing efforts?

• They increase costs

• They affect geopolitical and technological developments

• They simplify logistics

• They reduce competition

What do GATT and WTO stand for?

• General Agreement on Tariffs and Trade; World Trade Organization

• Global Agreement on Trade and Tariffs; World Trade Office

• General Agreement on Trade and Tariffs; World Trade Organization

• Global Agreement on Tariffs and Trade; World Trade Office

What is a key reason firms decide to go international?

• To simplify their operations

• To reduce their workforce

• To access new business opportunities

• To avoid competition

What drives companies to consider internationalization?

• General forces of international trade

• Local market saturation

• Decreasing product quality

• Increasing domestic taxes

At what levels do companies make the decision to go international?

• Local levels

• National levels

• Individual levels

• Community levels

What are some drivers of an organisation's internationalisation?

• Market demand, cost advantages, government pressures

• Local market saturation, employee satisfaction, product quality

• Environmental concerns, cultural differences, local laws

• Technological advancements, brand loyalty, customer feedback

Why do managers need to know that the drivers of international strategy are strong?

• To justify adopting an international strategy

• To increase local market share

• To improve employee morale

• To enhance product quality