Digital Marketing Quiz

Who said the following quote? "You have got to start with the customer experience and work back toward the technology - not the other way round."

• A. Philip Kotler

• B. Steve Jobs

• C. E. St. Elmo Lewis

• D. Jeff Bezos

What is the first stage in the traditional AIDA model?

• A. Action

• B. Awareness

• C. Acquisition

• D. Advertisement

Which of these strategies is most relevant in the "Advocacy" stage of the digital marketing funnel?

• A. Celebrity endorsements

• B. Referrals and recommendations

• C. Comparative analysis tools

• D. E-commerce websites

What is a primary reason for marketers to collect feedback proactively in the "Advocacy" stage?

• A. To increase direct sales from the website

• B. To prevent negative consumer feedback from spreading on social media

• C. To track website traffic

• D. To create display ads targeting specific demographics

In the TOFU-MOFU-BOFU model, which stages are typically combined in the "Middle of the Funnel" (MOFU)?

• A. Awareness and Action

• B. Interest and Desire

• C. Desire and Action

• D. Awareness and Interest

In the simplified TOFU-MOFU-BOFU strategy, the stage focused on brand consideration falls under:

• A. TOFU

• B. BOFU

• C. MOFU

• D. Both TOFU and BOFU

Which of the following best represents an activity at the TOFU stage of the marketing funnel?

• A. Product comparisons

• B. Display ads to create awareness

• C. Offering a discount at checkout

• D. Requesting customer reviews

Which of the following activities would most likely be associated with the BOFU stage of the funnel?

• A. Display ads to capture new customers

• B. E-books and informative blogs

• C. Product discount offers to complete purchase

• D. Customer reviews and feedback collection

The TOFU-MOFU-BOFU model is particularly useful for understanding:

• A. Product distribution channels

• B. Stages of a customer's buying journey

• C. Corporate social responsibility programs

• D. Organizational hierarchy in marketing

Which of the following is an example of a TOFU content type that seeks to generate awareness among a broad audience?

• A. Paid ads targeting repeat customers

• B. Whitepapers and in-depth guides

• C. Social media content aimed at brand introduction

• D. Discount codes for new product launches