BRANDING & IDENTITY

What is branding?

• It is what the company employees think of you.

• It is how good your company, product or service is.

• It is what other designers think of your work.

• It is what other people think about a company, a product or service.

Visual identity is what a company product looks like.

• TRUE

• FALSE

Images aren't an important past of your company's visual identity.

• TRUE

• FALSE

What do companies use to keep their brand looking consistent?

• Style guide
• Branding

• Visual Identity

• Logotype

What are the main components of visual identity?

• Logo, typography, color and images.
• logo, brand, color and images.

• Brand, color palette and images.

• Logo, typography and color.

What does color give to your projects?

• A sense of design work.

• A sense of unity.

• A sense of color palette.

• A sense of power.

Most brands derive their main color from the company logo.

• TRUE

• FALSE

How many fonts does a brand choose?

• 2 or 3 fonts

• Only one font.

• 4 or 5 fonts

• No fonts at all

In professional settings, images aren't created for the brand. They are downloaded from the web.

• TRUE

• FALSE

Nowdays Branding is only used fro business purposes.

• TRUE

• FALSE