
Consumer Identity Projects Quiz
Authored by Erika Arevalo Silva
Business
University
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17 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary focus of consumer identity projects in contemporary culture?
Technological advancement
Environmental sustainability
Personal and collective identities
Economic growth
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to the text, what do consumers often seek through their consumption choices?
Financial stability
Social approval
Cultural heritage
Identity fulfillment
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does the term 'ascribed identity' refer to?
Identity based on personal achievements
Identity determined by social roles at birth
Identity shaped by consumer choices
Identity influenced by cultural trends
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a key characteristic of achieved/acquired identity?
It is influenced by social interactions
It is fixed and unchanging
It is solely determined by economic status
It is based on family lineage
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How do consumers use goods in relation to their identity projects?
To follow market trends
To construct and negotiate their identities
To enhance their social status
To display wealth
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does the text suggest about the relationship between individual and collective identities?
They are completely separate
They are interdependent
They are only influenced by social media
They are irrelevant to consumer culture
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is described as a cultural imperative in identity work?
Conformity to social norms
The need for individual expression
The rejection of consumerism
The pursuit of collective identity
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