MARKETING MANAGEMENT 1

What is the primary purpose of marketing situation analysis?

• To increase sales

• To gather information about market preferences and trends

• To develop new products

• To enhance customer service

Which model is used to analyze macro environment factors?

• SWOT Analysis

• DEPEST Model

• PEST Analysis

• Porter's Five Forces

What does the 'D' in the DEPEST model stand for?

• Demographics

• Distribution

• Demand

• Development

Which of the following is NOT a component of the microenvironment?

• Competitive Rivalry

• Economic Conditions

• Bargaining Power of Suppliers

• Threat of New Entry

What aspect does Porter's Five Forces model analyze?

• Macro economic factors

• Consumer behavior

• Competitive dynamics within an industry

• Technological advancements

What does 'Threat of New Entry' assess?

• The quality of existing products

• The barriers to entering an industry

• Customer loyalty levels

• Supplier pricing strategies

Which factor can influence consumer decisions to switch brands?

• Quality, service, and price comparison

• Advertising frequency

• Brand loyalty programs

• Product packaging

What is meant by 'Bargaining Power of Buyer'?

• The ability of buyers to influence prices and terms

• The strength of suppliers in negotiations

• The level of competition among buyers

• The impact of buyer demographics on marketing

In demand forecasting, what is a 'Potential Market'?

• Consumers who have purchased the product before

• Consumers interested but unable to purchase the product

• Consumers actively seeking alternatives

• Consumers who regularly buy similar products

What characterizes an 'Available Market'?

• Consumers who are aware of the product but do not buy it

• Consumers who have the capacity and interest to buy the product

• Consumers who have purchased the product in the past

• Consumers who are indifferent to the product