Personality and Consumer Behavior Quiz

Which aspect of personality is emphasized as consistent and enduring in the study of consumer behavior?

• Emotional variability

• External influences

• Internal traits

• Transient preferences

According to Freud’s theory, which part of the personality operates based solely on the pleasure principle?

• Ego

• Id

• Superego

• Conscious mind

In trait theory, "innovativeness" refers to:

• A person’s tendency to conserve resources.

• A desire to avoid risks.

• A preference for trying new things.

• A focus on social norms.

Alfred Adler’s neo-Freudian theory suggests individuals strive to overcome:

• Social inequality

• Feelings of inferiority

• Unmet desires

• Biological needs

Which of the following personality traits is associated with conscientiousness?

• Creative thinking

• High emotional instability

• Organization and structure

• Desire for social approval

The superego primarily governs:

• Rational decision-making.

• Impulsive actions.

• Ethical and moral standards.

• Physical needs.

In consumer behavior, brand personality dimensions do NOT include:

• Sincerity

• Ruggedness

• Conformity

• Excitement

How does Freud’s ego differ from the superego in decision-making?

• It relies on moral reasoning.

• It is focused on social acceptability.

• It balances id and superego.

• It seeks immediate gratification.

Karen Horney's theory classifies personalities into which categories?

• Assertive, Passive, Aggressive

• Compliant, Aggressive, Detached

• Logical, Emotional, Practical

• Optimistic, Pessimistic, Neutral

In trait theory, "self-consciousness" involves:

• Tendency to seek approval.

• Deliberate monitoring of self-image.

• Persistent pursuit of material wealth.

• Rational control over impulses.