International Business Quiz 1

International Business Quiz 1

University

25 Qs

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International Business Quiz 1

International Business Quiz 1

Assessment

Quiz

Business

University

Practice Problem

Easy

Created by

Inis Yang

Used 1+ times

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25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 4 pts

What does marketing aim to identify and satisfy?

The company's budget

The wants and needs of a target market

The competitor's strategy

The employee's preferences

2.

MULTIPLE CHOICE QUESTION

30 sec • 4 pts

Which of the following is NOT a way to create customer value?

Improve the product

Increase the price

Find new distribution channels

Create better communications

3.

MULTIPLE CHOICE QUESTION

3 mins • 4 pts

Which of the following is a decision in global market strategy?

Adapt or Standardize

Globalize or Standardize

Expand or Contract

Innovate or Imitate

4.

MULTIPLE CHOICE QUESTION

30 sec • 4 pts

What does globalization in marketing aim to achieve?

Localized product development

Standardized products and marketing worldwide

Ignoring global trends

Unique marketing for each country

5.

MULTIPLE CHOICE QUESTION

30 sec • 4 pts

What is the impact of standardization on brand experience?

Diverse brand experience

Consistent brand experience

Localized brand experience

Variable brand experience

6.

MULTIPLE CHOICE QUESTION

3 mins • 4 pts

What types of programs does Airbnb operate to meet local guest expectations?

Global partnership programs

Country-specific partnership programs

Regional partnership programs

City-specific partnership programs

7.

MULTIPLE CHOICE QUESTION

30 sec • 4 pts

Which sector is likely to benefit from job creation due to capital-intensive exports?

Importing country

Exporting country

Neighboring countries

Global market

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