International Business Quiz 1

What does marketing aim to identify and satisfy?

• The company's budget

• The wants and needs of a target market

• The competitor's strategy

• The employee's preferences

Which of the following is NOT a way to create customer value?

• Improve the product

• Increase the price

• Find new distribution channels

• Create better communications

Which of the following is a decision in global market strategy?

• Adapt or Standardize

• Globalize or Standardize

• Expand or Contract

• Innovate or Imitate

What does globalization in marketing aim to achieve?

• Localized product development

• Standardized products and marketing worldwide

• Ignoring global trends

• Unique marketing for each country

What is the impact of standardization on brand experience?

• Diverse brand experience

• Consistent brand experience

• Localized brand experience

• Variable brand experience

What types of programs does Airbnb operate to meet local guest expectations?

• Global partnership programs

• Country-specific partnership programs

• Regional partnership programs

• City-specific partnership programs

Which sector is likely to benefit from job creation due to capital-intensive exports?

• Importing country

• Exporting country

• Neighboring countries

• Global market

What does trade liberalization potentially deprive developing country governments of?

• Foreign aid

• Tariff revenue

• Natural resources

• Labor force

What are the features of a free market?

• Little or no government control

• It is based on the laws of supply and demand

• Voluntary exchange

• All of the above

What does voluntary exchange in a free market involve?

• Forced transactions

• Exchange by a willing buyer and seller

• Government-mandated trades

• Barter system only