2nd Quiz

What is the goal of UX research?

• 
  

  Projecting the success of a product

• Defining the outcome for the design solution

• Prioritizing the user

• Understanding what the business wants

A team is in the early stages of developing a product and needs to define the problem in order to create the solution. Which type of research can best help the team answer their question

• 
  

  Design

• Post-launch

• Foundational

• Fundamental Research

There are three key qualities that UX researchers usually possess. Which of these qualities helps UX researchers practically solve problems and reach goals?

• Collaboration

• 
  

  Pragmatism

• Empathy

• Empathetic

Which of the following is a primary UX research method?

• Articles

• Journals

• Books

• Interviews

A design team wants to build an application for mobile users. They’ve noticed a lack of cat owner-related apps on the market and they want to create an app to fill that void. They want to figure out what they should build. At this stage, what kind of research in the product development lifecycle should they employ?

• 
  

  Foundational research

• Design research

• Post-launch research

• Fundamental Research

Which type of bias refers to the ease of remembering the last thing that was heard in an interview or conversation?

• Recency bias

• Primacy bias

• Sunk cost fallacy

• 
  

  False consensus bias

The recency bias refers to bias where it’s easier for a person to recall the last thing heard in an interview or conversation. Identify a method that can help overcome recency bias.

• Take detailed notes or recordings and interview each participant the same way

• 
  

  Identify and articulate assumptions before interviews or conversations and survey large groups

• Reflect on our own behaviors

• Practice active listening and ask open-ended questions

Consider the following scenario:

To decide what type of fitness app to design, the research team designs a survey to learn about gaps in the marketplace. They survey a group of fitness enthusiasts, and ask users to rate—from 1 (strongly dislike) to 5 (strongly like)—the top fitness apps on the market. Using this numeric data, the researchers calculate the average likability rating for each app.

What type of research is the team conducting?

• Secondary research

• Usability research

• Qualitative research

• Quantitative research

Imagine that a design firm’s research team has a basic understanding of their users’ pain points. To learn more, they decide to investigate further with a large group of people. What is the most appropriate research method?

• 
  

  Key performance indicator

• Surveys

• Interviews

• Usability Testing

A design team decides to conduct interviews to learn more about users’ experiences with their product. Although this is a valuable method of primary research, why might the design team be concerned about conducting interviews? Select all that apply

• 
  

  Designers can only ask about how easy it is to use a product

• Designers need to identify a large group of potential respondents

• 
  

  Interviews require a significant investment of time and money

• 
  

  Interviews collect information from only a small sample of users