Quiz on Service Attributes and Product Development

Define the four attributes of services. Explain how inseparability impacts perishability and heterogeneity.

Describe the Multi-Attribute Attitude Model. Create two survey questions to measure its two components.

Describe the seven steps of the process of developing new products.

Define the five attributes of new product offerings that influence their rate of adoption. Explain how each attribute influences diffusion of innovation.

Describe the four product lifecycle stages with regard to sales, profits, and number of competitors/competitive intensity.

Explain the four branding strategies. Give an example of each strategy. When do we use each strategy?

Explain the four strategies for changing a brand name. Give an example of each strategy. When do we use each strategy?

Explain the use of the absolute and differential thresholds in developing product line extensions and in package redesign.

Describe the 3 reinforcement schedules and their effectiveness.

Explain the two types of regulatory focus. Give an example of an advertising appeal that would be most effective for each regulatory focus.