LGA015-Marketing Mix Mini Test

Which of the following is NOT one of the 4Ps?

• Product
• Packaging
• Place
• Price

Packaging is part of what P?

• Product

• Place

• Promotion

• Price

The 4 components of the Marketing Mix are Product, Price, People, and Place? False True

• False
• True

____________ relates to distribution of products. 

• Product
• Price
• Place
• Promotion

Creating a new commercial would be: 

• Product
• Price
• Place
• Promotion

Place

• An element of the marketing mix related to how to get the product from the producer to the customer

• The location of the business

• The positioning of a particular business within a geographical area

• The development of online sales

A discount supermarket, such as Aldi, is most likely to place an emphasis upon which of the following elements of the marketing mix?

• Product

• Price

• Place

• Promotion

In terms of the marketing mix, distribution is represented by which "P?"

• People

• Price

• Place

• Product

What is promotion?

• The value placed on a product, usually given in monetary terms.

• A company's portion of the total industry sales for a certain type of product.

• Determining how to get the product to the right people, in the right amounts, at the right time and place.

• Any form of communication that a business uses to inform, persuade, or remind potential customers about their products.

Which is NOT a traditional advertising media?

• Television

• Radio

• Twitter

• Newspapers