A Level Progress Quiz 2.5

Which of the following audience theories relies on an opinion leader putting their 'spin' on the news before it's communicated to an audience?

• Two Step Flow

• Hall's Reception Theory

• Uses and Gratification Theory

• Hypodermic Needle Theory

Who came up with the Bobo Doll experiment?

Who came up with the Uses and Gratification theory?

Stuart Hall's Reception Theory states that all media texts feature ******* messages and values by their producer

When an audience member challenges the messages being sent by the producer of a media text, this is known as what kind of reading, according to Stuart Hall's Reception Theory?

• Oppositional

• Dominant

• Negotiated

• Preferred

What element of the first world war prompted The Frankfurt School to investigate the impact that the mass media was having on audiences?

What audience reception model is outlined in this picture?

An audience member who accepts and believes a message without challenging it is called what?

• Oppositional

• Active

• Passive

• Dominant

Using the media to escape the boredom of our everyday lives is part of which audience theory?

What theory does the slide on the left belong to?