STRAMA_Strategy Implementations_Mktg and Production

IT REFERS TO POTENTIAL BUYERS, TYPICALLY DEFINED BY THE NEEDS THE COMPANY AIMS TO FULFILL WITH ITS OFFERINGS.

• COMPANY

• TARGET CUSTOMERS

• COLLABORATORS

• CONTEXT

THESE ARE ENTITIES THAT WORK WITH THE COMPANY TO CREATE VALUE FOR TARGET CUSTOMERS.

• CUSTOMER

• COMPANY

• COMPETITORS

• COLLABORATORS

IT DEFINES THE VALUE THAT AN OFFERING AIMS TO CREATE FOR THE RELEVANT PARTICIPANTS IN THE MARKET.

• VALUE EXCHANGE

• VALUE PROPOSITION

• VALUE CREATION

• VALUE OFFERING

THE ABILITY TO CREATE SUPERIOR VALUE FOR CUSTOMERS, COLLABORATORS, AND THE COMPANY IS THE ULTIMATE CRITERION FOR ACHIEVING MARKET SUCCESS.

• TRUE

• FALSE

IT REFERS TO THE PROCESS OF INFORMING CURRENT AND POTENTIAL BUYERS ABOUT THE SPECIFICS OF THE OFFERING

• INCENTIVES

• PRICE

• COMMUNICATION

• DISTRIBUTION

A Strong customer relationship is the cornerstone of well-conceived holistic marketing orientation

• True

• False

The difference between the prospective customer's evaluation including all the benefits and cost of an offering and perceived alternatives is called

• Customer perceived value

• Customer Benefits

• Total Customer Cost

• Customer Loyalty

It is used to reveal the company's strength and weaknesses, in compare to competitors

• Customer Total Cost

• Customer Total Benefits

• Customer Perceived Value

• Customer Value Analysis

The deeply held commitment to rebuy or repatronize a preferred product or services.

• Customer Value

• Customer Satisfaction

• Customer Cost

• Customer Loyalty

The following are Customer satisfaction EXCEPT

• if he performance or experience falls shorts of expectations.

• If it matches expectations,

• if exceeds cost of expected value of the product

• If the customer is highly satisfied or delighted