Marketing Ch. 6 Test (Burrow)

Marketing Ch. 6 Test (Burrow)

9th - 12th Grade

30 Qs

quiz-placeholder

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Marketing Ch. 6 Test (Burrow)

Marketing Ch. 6 Test (Burrow)

Assessment

Quiz

Business

9th - 12th Grade

Practice Problem

Medium

Created by

Brandi Workman

Used 1+ times

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30 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of marketing research?

To create advertisements for products

To inform an organization about specific marketing problems or opportunities

To design the packaging of products

To recruit new employees for the marketing department

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a focus group?

A structured survey conducted by a company to gather statistical data

A large group meeting to discuss product launches

A study where a small group of people are interviewed often informally to observe interaction when exposed to an idea or concept

A team of company executives reviewing marketing strategies

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

This is simply a collection of related information about a specific topic.

database
data group
data key
databomb

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Pieces of information collected directly by an individual or organization.

Databa

Focus

Primary Data

Social Trend

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

A group that includes a cross section of the entire population that is targeted.

Marketing research

Data

Secondary data

Representative sampling

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Information, statistics, or other type of data that already exists. Someone has already collected the information, but others can use it.

Market research

Primary data

Variable

Secondary data

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main purpose of Marketing Research?

To know competitors strengths and weaknesses

To know the best distribution strategy

To make informed marketing decisions

To understand customer needs and preferences.

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