Branding Quiz

What is a brand?

• A type of product

• A name, term, design, symbol, or feature that identifies a seller's goods

• A marketing strategy

• A company's mission statement

Which of the following can be a form of a brand?

• A business plan

• A financial report

• A color combination

• A customer review

Coca Cola is a brand of which company?

• PepsiCo

• Nestle

• Coca-Cola Company

• Unilever

Jordan is a brand for which company?

• Adidas

• Nike

• Puma

• Reebok

What is one of the purposes of branding according to the document?

• To increase product prices

• To create awareness

• To reduce production costs

• To eliminate competition

What does recognition in branding mean?

• People should forget the brand

• People should associate an image with the brand

• People should ignore the brand

• People should criticize the brand

What is the goal of brand loyalty?

• To make consumers dislike the brand

• To make consumers indifferent to the brand

• To make consumers attached to the brand

• To make consumers unaware of the brand

Which of the following is a key element in creating a brand?

• Business Plan

• Logo

• Financial Report

• Market Analysis

What is an important aspect of branding that involves a catchy phrase?

• Logo

• Slogans

• Financial Report

• Market Analysis

Which of the following is used in branding to create visual consistency?

• Market Analysis

• Financial Report

• Color Schemes

• Business Plan