Market Research Quiz S1

What is the main goal of market research?

• To increase prices

• To create new products

• To understand what customers want

• To learn about competitors’ sales

Which of these is an example of desk research?

• Asking people in the street about their favourite ice cream flavour

• Looking up sales trends online

• Sending surveys to customers

• Conducting interviews with local business owners

What type of question is this: "Do you prefer tea or coffee?"

• Open question

• Closed question

• Leading question

• Multiple-choice question

Which of these would be considered field research?

• Reading a newspaper article about customer habits

• Watching YouTube reviews of a product

• Observing how many people visit a store

• Studying past sales records

Desk research is also called secondary research.

• True

• False

Market research is only useful for large companies.

• True

• False