
Market Research Quiz S1
Authored by Nayela Yousaf
Business
6th Grade

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6 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is the main goal of market research?
To increase prices
To create new products
To understand what customers want
To learn about competitors’ sales
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of these is an example of desk research?
Asking people in the street about their favourite ice cream flavour
Looking up sales trends online
Sending surveys to customers
Conducting interviews with local business owners
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What type of question is this: "Do you prefer tea or coffee?"
Open question
Closed question
Leading question
Multiple-choice question
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of these would be considered field research?
Reading a newspaper article about customer habits
Watching YouTube reviews of a product
Observing how many people visit a store
Studying past sales records
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Desk research is also called secondary research.
True
False
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Market research is only useful for large companies.
True
False
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