Social Marketing and Community Organization Concepts

It requires an immense amount of time and formative research. This is a limitation of what model/theory?

• Community Organizing

• Diffusion of Innovation

• Social Marketing Theory

• Health Belief Model

This construct is considered the central concept in community organization.

True or False: The 8 P's of the Social Marketing Mix are Product, Price, Place, Promotion, Publics, Partnership, Provide, and Purse Strings.

• True

• False

During COVID-19, masks were put in action to replace regular open breathing to reduce the spread of the virus and proved effective. This is an example of what in the Diffusion of Innovations?

Taylor Swift is a popular artist and has a big fanbase. This makes her extremely influential in anything she might promote within this community concerning beliefs and actions. She is considered a:

• Change Agent

• Celebrity

• Lobbyist

• Opinion Leader

A group of college students said they would be more physically active if the university gym stayed open for longer hours since their job and class schedules conflict with the hours. This is an example of relevance of the Community Organizing Theory.

• True

• False

Please draw and label the Adopter Categories curve. (*NOT the S curve)

Answer explanation

This is what your drawing should look like.

Which of these are types of community organizing?

• Locality/Community Development

• Social Action

• Social Stratification

• Social Planning

Which of these are methods used when it comes to Issue Selection?

• Social Networking

• Focus Groups

• Transforming Power Relations

• Photovoice

What term from the Diffusion of Innovation is defined by this statement? The means by which messages are transferred between individuals.