IB-BM-SL: 4.1 - Intro to Marketing

IB-BM-SL: 4.1 - Intro to Marketing

Assessment

Flashcard

Business

9th - 12th Grade

Hard

Created by

Wayground Content

FREE Resource

Student preview

quiz-placeholder

15 questions

Show all answers

1.

FLASHCARD QUESTION

Front

What is the primary objective of marketing?

Back

To satisfy customer requirements profitably

2.

FLASHCARD QUESTION

Front

Which of the following is NOT a common method for measuring market size?
The potential number of customers,
Sales volume,
The number of employees in the industry,
Sales value

Back

The number of employees in the industry

3.

FLASHCARD QUESTION

Front

What is market orientation primarily focused on?

Back

Meeting the specific needs and desires of customers

4.

FLASHCARD QUESTION

Front

Which of the following is an advantage of market orientation? Options: It is less expensive than product orientation., It guarantees the success of all products., It helps businesses adapt quickly to market trends., It reduces the need for skilled employees.

Back

It helps businesses adapt quickly to market trends.

5.

FLASHCARD QUESTION

Front

What is a significant disadvantage of market orientation?

Back

It limits a business’s ability to innovate.

6.

FLASHCARD QUESTION

Front

What is product orientation primarily focused on?

Back

Developing products based on company expertise

7.

FLASHCARD QUESTION

Front

What is one risk of product orientation?

Back

It ignores the changing demands of the market.

Create a free account and access millions of resources

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

By signing up, you agree to our Terms of Service & Privacy Policy

Already have an account?