CHAPTER 3: ENVIRONMENT AND BEHAVIOR OF DISTRIBUTION CHANNEL

What kind of competition is there between smartphone manufacturers like Pepsi and Coca ?

• Horizontal competition of the same type

• Vertical competition of different types

• Oligopoly

• Strategic cooperation

How does an apple like Agoda compete with traditional travel agencies?

• Horizontal competition of the same type

• Vertical competition of different types

• Competing in the same industry but with different products

• Non-competitive

Which of the following is NOT the goal of strategic cooperation?

• Shared Benefits and Responsibilities

• Reduce research and development costs

• Market monopoly

• Sustainable development

Which of the following factors is a characteristic of horizontal competition of the same type?

• Companies that provide similar products/services

• Companies have supplier and customer relationships

• One company acquires another company

• Companies operate in different industries

Vertical competition in distribution channels occurs between which members?

• Manufacturers together

• Retailers vs wholesalers

• Distributors with customers

• All of the above options

The power of distribution channel members can be determined by which of the following factors?

• Number of products they offer

• Ability to influence the behavior of other members

• Their store location

• Time active in the market

What is the dimension of the channel conflict between manufacturers and retailers?

• Vertical conflict

• Horizontal conflict

• Multi-Channel conflict

• Multidimensional conflict

To minimize channel conflict, what measures can manufacturers take?

• Establish a clear hierarchical distribution system

• Provide unfair promotions to dealers

• Sell products through only one distribution channel

• Increase product prices to create competition

A wholesaler includes all activities that involve the subsequent direct sale of a product or service to the end consumer for use for personal, non-business purposes.

• False

• True

Distribution intermediaries are considered a bridge between production and consumption because

• They help shorten the gap in terms of space and time between production and consumption

• They satisfy the needs of the manufacturer

• They expand the market on behalf of the manufacturer

• They conduct market research on behalf of the manufacturer