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CHAPTER 3: ENVIRONMENT AND BEHAVIOR OF DISTRIBUTION CHANNEL

Authored by Phụng Mỹ

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University

Used 2+ times

CHAPTER 3: ENVIRONMENT AND BEHAVIOR OF DISTRIBUTION CHANNEL
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What kind of competition is there between smartphone manufacturers like Pepsi and Coca ?

Horizontal competition of the same type

Vertical competition of different types

Oligopoly

Strategic cooperation

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does an apple like Agoda compete with traditional travel agencies?

Horizontal competition of the same type

Vertical competition of different types

Competing in the same industry but with different products

Non-competitive

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT the goal of strategic cooperation?

Shared Benefits and Responsibilities

Reduce research and development costs

Market monopoly

Sustainable development

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following factors is a characteristic of horizontal competition of the same type?

Companies that provide similar products/services

Companies have supplier and customer relationships

One company acquires another company

Companies operate in different industries

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Vertical competition in distribution channels occurs between which members?

Manufacturers together

Retailers vs wholesalers

Distributors with customers

All of the above options

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The power of distribution channel members can be determined by which of the following factors?

Number of products they offer

Ability to influence the behavior of other members

Their store location

Time active in the market

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the dimension of the channel conflict between manufacturers and retailers?

Vertical conflict

Horizontal conflict

Multi-Channel conflict

Multidimensional conflict

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