Unit 1 - Consumer Behaviour

Marketing activities are essentially for ________.

• Earning Profit

• Exploiting Consumers

• Satisfaction of Consumers

• Self- actualization

Human needs are _______.

• Limited

• Constant

• Unlimited

• Rigid

________ is the process whereby individuals decide what, when, where, how and from whom to purchase goods and services.

• Marketing

• Promotion

• Consumer Behaviour

• Consumer Understanding

_______ includes the concepts of knowledge, information processing and thinking.

• Cognition

• Affect

• Behaviour

• Action

Cognition, Affect and _______are the three elements of consumer behaviour.

• Behaviour

• Feelings

• Thinking

• Knowledge

Consumer behaviour is a / an ________ subject.

• Dynamic

• Psychological

• Sociological

• Interdisciplinary

Consumer behaviour is always _____.

• Constant

• Rigid

• Changing

• Favourable

______ consumers are the consumers who purchase goods for further processing or resale.

• Retail

• Institutional

• Market

• Individual

Loyal customers reward a company with _____ purchases.

• One-time

• Opportunistic

• Best deal

• Repeated

______ are buyers who consistently attempt to reduce beyond reasonable prices or costs.

• Creative buyers

• Chisellers

• Nuts and Bolts buyers

• Best deal buyers