Promotional Activity and Digital Marketing​

________   is the digital version of word-of-mouth marketing that customers will seek it out or pass it along to friends.

• Digital marketing

• Viral marketing 

• Online marketing

• Direct marketing

_______ is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.

• Advertising

• Personal selling

• Public relations 

• Digital marketing

As a marketer which of the following would you NOT recommend in your direct and digital marketing efforts?

• Direct mail

• Catalogues

• Press releases

• Mobile marketing

A manufacturer of a variety of devices used in restaurants, asked its marketing department to develop methods of building a brand awareness for future. The marketing department then recruited consumers who were early adopters of devices and asked them to spread the word about the new products. This is an example of:

• Personal marketing

• Sales promotion

• Buzz marketing

• Direct marketing

One fast-food restaurant wishes to use promotions such as catalogs and Web site as well as public relations activities and personal selling to promote their products. What approach would you suggest fast-food adopt in its marketing efforts? 

• Direct marketing

• Integrated marketing communication

• Word-of-mouth marketing

• Database marketing

Lazada is an online shopping platform. In the upcoming Black Friday sales season, Lazada intends to launch limited discount vouchers to encourage its customers to buy immediately. This promotion tool is also know as _____.

• direct and digital marketing

• personal selling

• Horizontal diversification

• sales promotion

The popular Swiss chocolates, Lindt, is currently undergoing public scrutiny over allegations about unsafe chemicals found in its products. Which of the following is an ideal method to build up a good corporate image and handle unfavorable stories and events?

• sales promotion

• personal selling

• direct and digital marketing

• public relations

For customers, the benefits of direct marketing are being able to shop online anytime and anywhere.

• TRUE

• FALSE

Direct marketing through catalogs and direct mailers is still the primary method used by marketing professionals. 

• TRUE

• FALSE

Which of the following is TRUE?

• In direct marketing, middlemen costs still exists.

• Personal selling does not require the salesperson to assess customer needs

• Advertising existed in the times of Ancient Rome

• Investor relations refer to working with possible donors to fund a nonprofit event