Digital Marketing for Services

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University

15 Qs

quiz-placeholder

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Digital Marketing for Services

Digital Marketing for Services

Assessment

Quiz

Business

University

Medium

Created by

LOR Sotheada

Used 8+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is digital marketing for services?

Digital marketing for products only

Digital marketing for services is the use of online strategies to promote and sell services.

Traditional marketing methods for services

Using social media exclusively for branding services

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

How does SEO benefit service-based businesses?

SEO is primarily for improving website aesthetics.

SEO has no impact on customer engagement.

SEO only benefits e-commerce businesses.

SEO benefits service-based businesses by increasing online visibility and attracting more potential customers.

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What role does social media play in service marketing?

Social media plays a crucial role in service marketing by enabling direct customer engagement, real-time feedback, targeted advertising, and brand awareness.

Social media is primarily used for personal communication only.

Social media has no impact on customer engagement in service marketing.

Social media is only effective for product marketing, not services.

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the importance of a website for service providers?

A website has no impact on customer trust.

A website is only necessary for large corporations.

A website is crucial for service providers as it increases visibility, builds credibility, and enhances customer engagement.

A website is primarily for selling products only.

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

How can email marketing be effective for services?

Email marketing should avoid personalization to maintain professionalism.

Email marketing is best used for one-time promotions only.

Email marketing is effective for services by targeting audiences, personalizing content, and maintaining engagement.

Email marketing is only effective for physical products.

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What are the key differences between product and service marketing?

Both product and service marketing use the same strategies for promotion

Product marketing focuses solely on price

Service marketing relies on physical inventory

Key differences include tangibility, focus on features vs. benefits, inventory management vs. relationship building, and marketing strategies.

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What metrics are important for measuring digital marketing success in services?

Social media followers

Email open rates

Ad impressions

Key metrics include conversion rates, customer acquisition cost, ROI, website traffic, engagement rates, and customer lifetime value.

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