3.03: Building Fan Support (Sport/Event II)

Which of the following is an example of publicity in the sports/event industry?

• The International Olympic Committee elects a new president to its governing board.

• A business owner purchases baseball uniforms and equipment for a Little League team.

• The national soccer league secures advertising spots on network television stations.

• A local newspaper prints a human-interest story about a college volleyball player.

A fight breaks out between players and fans at a basketball game. This is an example of publicity that is generated by a(n)

• special occasion.

• unexpected incident.

• sales promotion.

• organizational expansion.

Which of the following is an example of publicity generated by the personal behavior of a high-profile figure?

• A street riot occurs after a high school basketball team wins the state championship.

• A professional athlete is in the news after being arrested for disorderly conduct.

• A major city plans to build a new arena in a revitalized section of the business district.

• A local news station reports that a plane crash occurred at the community airport.

Sports/Event marketers use public relations strategies to create and maintain

• low profiles.

• suitable illusions.

• specific images.

• indifferent attitudes.

The primary objective of developing sports/event public relations strategies is to

• establish a feeling of goodwill with all the organization’s fan bases.

• develop positive relationships with corporate sponsors and advertisers.

• encourage local businesses to purchase more tickets, concessions, and merchandise.

• promote publicity efforts with key members of the media and business community.

Which of the following statements is true regarding the importance of fan support to sports/event activities:

• Large sports/event organizations are usually more successful in building fan support than smaller organizations.

• Without ongoing fan support, a performer’s popularity or an organization’s profitability decreases.

• Building fan support involves public relations strategies designed to increase short-term sales.

• Most sports/event marketers consider spectators their most important fan base.

Attending concerts or sporting events and purchasing memorabilia are characteristics of the __________ fan.

• activist

• community

• spectator

• provisional

A fan follows the career of a baseball player who recently broke the all-time home run record. The fan’s support is driven by

• attitude

• performance

• expectations

• tradition

Petra admires a specific athlete who behaves professionally on and off the tennis court. This is an example of fan support that is driven by.

• logic

• tradition

• performance

• attitude

Creating positive relationships between sports/event organizations and the community at large is important because

• public tax initiatives are often needed to build or maintain facilities.

• community support usually decreases the need to attract tourists to the area.

• members of the business community can reduce their sponsorships.

• all the community members are part of the spectator fan base.