Ch. 8.2 Quiz

Which type of message is used to persuade the reader to spend money?

• Sales Message

• Instructions

• Confirmation message

• Transmittal message

A _____ is when a famous person or public fi gure recommends or promotes a product.

• Transfer

• Testimonial

• Repetition

• Bandwagon

A _____ is a message to convince the reader to take a certain course of action.

• Confirm Message

• Sales Message

• Persuasive Message

• 
  Transmittal Message

Which of the following propaganda techniques claims the use of a product leads to a desired result?

• Repetition

• Transfer

• Testimonial

• Cause and effect.

To _______________ someone is to convince that person to take the course of action you propose.

• repetition

• persuade

• AIDA

• direct

Persuasive messages generally follow a communication model called _______________

• AIDA

• persuade and conquer

• repeat until sold

• direct and instruct

The _______________ propaganda technique repeats the name of the company, product, or other item being promoted.

• direct

• AIDA

• repetition

• persuade

A(n) _______________ asks the reader for some type of action or response.

• Request

• Tranfter

• Directive

• Propaganda

_______________ consists of persuasive activities that identify, anticipate, and satisfy customer needs.

• Propaganda

• Transfer

• 
  Request

• Marketing

The _______________ propaganda technique uses the emotion evoked by a symbol to encourage action without directly referring to it.

• 
  Transfer

• Propaganda

• Bandwagon

• Repetition