10 Marketing Vocabulary Quiz

When marketing specialists speak about a ______________, they are referring to a decline in an economic cycle.

• downsize

• downturn

• downtime

• downscale

Horizontal marketing refers to when two companies market their products ______________.

• joined

• jovially

• jointly

• jauntily

When marketers speak about 'engaging' an industry, they are referring to creating an interest or ______________ within the industry about a product, service, etc.

• clientele

• buzz

• stupor

• hype

We've been trying to create a new metric ( = method/system) of ad ______________.

• affliction

• efficacy

• affectation

• effectiveness

On the internet, consumers can take part in a kind of ______________ marketing.

• two-way

• two-approach

• two-direction

• two-fold

The phenomenon in the previous question is commonly referred to as 'consumer-______________ media.'

• general

• given

• gathered

• generated

To put something '______________' = To focus on the importance of something.

• front and center

• outright

• at the forefront

• in the front

Unfortunately, this analysis doesn't really show the ______________.

• whole scene

• whole painting

• whole drawing

• whole picture

If something is an industry-______________ standard, it means that it is used/adhered to by most people in the industry.

• widespread

• wire

• wise

• wide

The ______________ new iPhone was launched last year.

• long-awaited

• much-awaited

• awaited-much

• waited