Research in Business

Premise 1: All businesses that provide excellent customer service have high customer retention.

Premise 2: Company X provides excellent customer service.

Conclusion: Therefore, Company X has high customer retention.

This is an example of:

• Deduction

• Induction

• Both

• None

Observation 1: In 2021, Product A’s sales increased after a marketing campaign.

Observation 2: In 2022, Product B’s sales increased after a similar marketing campaign.

Conclusion: Marketing campaigns tend to increase product sales.

This an example of

• Deduction

• Induction

• Both

• None

A survey with 1,000 participants to calculate the percentage of people who like a specific product - Is a form of

• Qualitative data

• Quantitative data

• none

Conducting interviews to explore why consumers prefer one brand over another - is a form of

• Qualitative data

• Quantitative data

• none

A company assesses the effectiveness of its new employee training program by analyzing changes in employee productivity and satisfaction. This is

• Evaluation Research

• Applied Research

• Pure/Academic Research

A business investigates how offering flexible work hours impacts employee retention to develop a new HR policy. This is

• Evaluation Research

• Applied Research

• Pure/Academic Research

A researcher studies the relationship between consumer behavior theories and decision-making processes without aiming for immediate practical application. This is

• Evaluation Research

• Applied Research

• Pure/Academic Research

• The answer to a question set by the teacher, often on a theoretical subject.

• Report

• Thesis

• Case Study

• Essay

• Reflection

• A detailed report on a particular situation or organization.

• Report

• Thesis

• Case Study

• Essay

• Reflection

• A description of something a student has done e.g. conducting a survey or experiment.

• Report

• Thesis

• Case Study

• Essay

• Reflection