Environmental Scanning Quiz

What is the primary purpose of environmental scanning?

• To increase sales revenue

• To identify possible challenges and opportunities

• To create a marketing plan

• To hire new employees

Which of the following is NOT one of the three business environments mentioned?

• Global

• Micro

• Market

• Macro

What does a quick and unexpected change in the business environment represent?

• A trend

• A strategy

• A crisis

• An opportunity

What tool is mentioned as handy for conducting an environmental scan?

• PEST analysis

• Market research

• Porter's Five Forces

• SWOT analysis

In the analogy used, what does management function as in a business?

• A GPS

• A map

• A traffic light

• A vehicle

What should management do if problems are detected during environmental scanning?

• Recalculate strategies

• Ignore them

• Continue with the original plan

• Increase marketing efforts

What does environmental scanning help management understand?

• Sales forecasts

• Customer preferences

• Employee satisfaction

• The impact of business decisions

What are trends in the context of environmental scanning?

• Crisis situations

• Long-term changes

• Quick changes

• Unexpected events

What does the SWOT analysis identify in the internal environment?

• Strengths and weaknesses

• Opportunities and threats

• Market trends

• Competitive advantages