Element 10 10.2.2 Customer Relationship Management (CRM) Quiz

Element 10 10.2.2 Customer Relationship Management (CRM) Quiz

12th Grade

15 Qs

quiz-placeholder

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Element 10 10.2.2 Customer Relationship Management (CRM) Quiz

Element 10 10.2.2 Customer Relationship Management (CRM) Quiz

Assessment

Quiz

Financial Education

12th Grade

Practice Problem

Hard

Created by

Lenna Alexandre

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a core component of Customer Relationship Management (CRM)?

Customer Service

Sales Automation

Data Warehousing

Inventory Management

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In CRM, what does the term "360-degree view" of a customer refer to?

Comprehensive understanding of customer interactions across all channels

Customer's credit score and financial history

Customer's demographic information only

Analysis of competitor's data

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary goal of implementing a CRM system?

To enhance customer satisfaction and loyalty

To increase product variety

To reduce advertising costs

To automate payroll processes

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following CRM strategies involves tailoring marketing efforts to individual customer needs?

Mass Marketing

One-to-One Marketing

Direct Mail Marketing

Guerrilla Marketing

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does CRM software typically help businesses improve customer retention?

By increasing the speed of product delivery

By providing insights into customer behaviour and preferences

By reducing the cost of goods sold

By automating tax calculations

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the context of CRM, what does the acronym "RFM" stand for?

Recency, Frequency, Monetary Value

Return, Frequency, Market Share

Revenue, Frequency, Margin

Recency, Form, Monetary Value

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a benefit of cloud-based CRM systems?

Limited scalability

Requires extensive IT infrastructure

Accessibility from anywhere with an internet connection

Higher upfront costs

Create a free account and access millions of resources

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

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