Element 10 10.4.1 Design thinking ethos

What is the primary focus of design thinking?

• Profit maximisation
• Aesthetic appeal
• Understanding customer needs
• Reducing costs

In design thinking, what should be at the heart of every project?

• Budget constraints
• Customer needs
• Technological innovation
• Competitor analysis

Which of the following is a key component of the design thinking ethos?

• Ignoring customer feedback
• Prioritising internal processes
• Creating space for interaction
• Following rigid protocols

Design thinking encourages interaction between which groups?

• Managers and shareholders
• Project teams and end users
• Suppliers and distributors
• Competitors and regulators

What is the main purpose of creating platforms in design thinking?

• To increase sales
• To promote company culture
• To facilitate natural interaction
• To streamline operations

How does design thinking view customer needs?

• As secondary to profit
• As unimportant
• As central to the project
• As an afterthought

Which method is often used in design thinking to understand customer needs?

• Financial analysis
• Customer surveys
• Competitive benchmarking
• SWOT analysis

What should project teams do with customer feedback in design thinking?

• Ignore it
• Use it to improve designs
• Only consider it if positive
• File it for future reference

What is the role of empathy in design thinking?

• To understand competitors
• To enhance technological features
• To connect with user experiences
• To reduce production costs

In design thinking, what is a key benefit of involving end users in the process?

• Faster project completion
• Lower production costs
• More relevant and effective solutions
• Reduced need for marketing