Coca-Cola Marketing Strategy Quiz

In what year was Coca-Cola founded?

• 1950

• 1901

• 1920

• 1886

What was the theme of the Coca-Cola campaign designed for the Olympics?

• Speed and Agility

• Unity and Joy

• Victory and Success

• Strength and Power

Which innovative marketing campaign is mentioned in the presentation?

• Share a Coke

• Taste the Rainbow

• Open Happiness

• Coke is It

What type of storytelling did Coca-Cola use in their campaign?

• Historical storytelling

• Scientific storytelling

• Emotional storytelling

• Technical storytelling

What was one of the goals of the Coca-Cola campaign during the Olympics?

• Boost sales

• Reduce costs

• Limit advertising

• Increase production

What was a result of the campaign mentioned in the text?

• Reduced social media presence

• Decreased brand awareness

• Increased product sales

• Lowered customer engagement

What was a potential improvement suggested for future campaigns?

• Fewer traditional techniques

• Less community involvement

• More digital ads

• Broader cultural scope

What type of media did Coca-Cola use to reach their audience?

• A mix of media

• Only social media

• Only television

• Only print

What motif was featured on Coca-Cola can designs during the campaign?

• Hug motif

• Flag motif

• Star motif

• Heart motif

What was one of the errors identified in the campaign?

• Exclusion of offline audiences

• Overuse of traditional media

• Too many cultural collaborations

• Lack of emotional storytelling