Quiz on Why Coca‑Cola's 'New Coke' Flopped

Quiz on Why Coca‑Cola's 'New Coke' Flopped

9th Grade

15 Qs

quiz-placeholder

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Quiz on Why Coca‑Cola's 'New Coke' Flopped

Quiz on Why Coca‑Cola's 'New Coke' Flopped

Assessment

Quiz

Business

9th Grade

Practice Problem

Medium

Created by

Neil McNair

Used 2+ times

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What year did Coca-Cola introduce 'New Coke'?

1985

1975

1982

1990

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main reason Coca-Cola decided to change its formula?

To celebrate an anniversary

To introduce a diet version

To compete with Pepsi's taste

To reduce production costs

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the reaction of Coca-Cola's loyal customers to 'New Coke'?

They were confused

They loved it

They were indifferent

They were outraged

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many blind taste tests did Coca-Cola conduct before launching 'New Coke'?

250,000

190,000

100,000

50,000

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the original formula of Coca-Cola labeled as when it returned?

Old Coke

Coke II

Coca-Cola Classic

Coke Original

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What did Pepsi do in response to the launch of 'New Coke'?

Reduced prices

Gave employees a day off

Changed their formula

Launched a new product

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How long after the launch of 'New Coke' did Coca-Cola bring back the original formula?

79 days

157 days

48 days

103 days

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