Quiz on Why Coca‑Cola's 'New Coke' Flopped

What year did Coca-Cola introduce 'New Coke'?

• 1985

• 1975

• 1982

• 1990

What was the main reason Coca-Cola decided to change its formula?

• To celebrate an anniversary

• To introduce a diet version

• To compete with Pepsi's taste

• To reduce production costs

What was the reaction of Coca-Cola's loyal customers to 'New Coke'?

• They were confused

• They loved it

• They were indifferent

• They were outraged

How many blind taste tests did Coca-Cola conduct before launching 'New Coke'?

• 250,000

• 190,000

• 100,000

• 50,000

What was the original formula of Coca-Cola labeled as when it returned?

• Old Coke

• Coke II

• Coca-Cola Classic

• Coke Original

What did Pepsi do in response to the launch of 'New Coke'?

• Reduced prices

• Gave employees a day off

• Changed their formula

• Launched a new product

How long after the launch of 'New Coke' did Coca-Cola bring back the original formula?

• 79 days

• 157 days

• 48 days

• 103 days

What was the main flaw in Coca-Cola's market research for 'New Coke'?

• They didn't advertise enough

• They didn't test enough people

• They used the wrong sweetener

• They underestimated emotional attachment

What did Coca-Cola do with the original formula when 'New Coke' was launched?

• Destroyed it

• Published it online

• Sold it to another company

• Locked it in a vault

What was the public's reaction to the return of the original Coca-Cola formula?

• Indifference

• Anger

• Celebration

• Confusion