Sports Marketing Quiz

Which of the following is NOT true about sports marketing?

• It creates many job opportunities

• It is a multi-billion dollar global industry

• It is extremely sensitive on timing

• It has limited impact on other businesses and industries

Classic Coke® is an example of which of the following types of brands?

• Service brand

• Product brand

• Organization brand

• Person brand

Which of the following jobs requires a person to interpret a writer’s script and portray characters in performing arts media?

• Actor/actress

• Athlete

• Coach

• Singer

Sponsorships and endorsements are two types of __________.

• Contests

• Licensing

• Discounts

• Distribution

Sponsorships and endorsements are unique to the United States.

• True

• False

Which of the following is a common activity of sports agents?

• Scout talented athletes for professional sports

• Analyze and report athlete's ability and talent

• Recruit and market services in various sports

• All of the above

Which of the following is NOT a benefit for sponsors?

• Generate brand awareness

• Improve sales by creating interest

• Raise morale among employees

• Enhance image through association

Old Spice® has a sponsored NASCAR® car with its logo, slogan and colors on the car. This is an example of which type of sponsorship?

• Signage

• Entitlement

• Facility entitlement

• Product exclusivity

The Tostitos® Fiesta Bowl in college football is an example of which type of sponsorship?

• Signage

• Entitlement

• Facility entitlement

• Product exclusivity

It is illegal for an individual to endorse a product without actually using it.

• True

• False