Unit 2 Review BDI3C

Which term refers to generating new ideas to solve problems or create opportunities?

• Feasibility

• Brainstorming

• Ideation

• Observation

This is the process of analyzing if an idea can be realistically executed based on resources and circumstances:

• Viability

• Feasibility

• Innovation

• Market Research

This is the process of analyzing a business idea to make sure that it will actually work in terms of making money. Ie: the ability of a business idea to sustain its operations and generate profits over the long term.

• Viability

• Feasibility

• Innovation

• Market Research

What term is used to describe improvements made to existing products or processes?

• Invention

• Innovation

• Ideation

• Trademark

Which form of intellectual property protects the name, logo or slogan?

• Trademark

• Industrial Design

• Copyright

• Patent

The following statement describes which form of IP? "It protects written works, music, and artistic creations."

• Trade Secret

• Copyright

• Trademark

• Patent

A company’s formula for a soft drink is considered:

• A Trademark

• A Copyright

• A Trade Secret

• An Industrial Design

Which of the following is considered IP infringement?

• Selling a patented product with permission

• Using a copyrighted song without permission

• Registering a trade secret with the government

• Licensing a trademark legally

Which type of research involves gathering new data directly from customers?

• Secondary research

• Focus group research

• Primary research

• Competitor analysis

Demographics focus on which characteristics of a target market?

• Attitudes, values, and lifestyles

• Geographic location and behaviour

• Age, income, gender, and education

• Brand loyalty and purchasing habits