SEM - Final Exam Review - Semester 1

Which of the following protects property ownership and intellectual property?

• copyright

• patent

• trademark

• all the above

The Apple Logo is an example of which of the following?

• franchise

• patent

• trademark

• all of the above

In licensing, which can be a disadvantage?

• Athletes or teams may lose popularity at some point

• Connection with an athlete or team

• Possibility for increase in success

• Lower advertising & promotional costs due to popularity of the team

_______ is the specific group of consumers that an organization selects as the focus of its marketing plan.

_______ are the statistics that describe a population in terms of personal characteristics.

• demographics
• analytics

• geographics

• psychographics

_______ needs should be the primary focus of marketing.

• Company

• Profit

• Customer

• Seller

What is the term used to describe the money left to spend after necessary expenses are paid (consumers)?

• profit

• discretionary income

• revenue

• gross

Which of the following influences a sports consumer's decision to purchase goods or services?

• family and friends

• gender

• self-concept

• all of above

Which of the following refers to the attitudes the consumer has toward recreational/sports activities?

• market segmentation

• psychographics

• geographics

• demographics

What state is the third state in the product life cycle?

• maturity

• growth

• introduction

• decline