MKT300 Chs 4 & 5

The Promotional Mix includes all EXCEPT:

• Advertising

• Direct marketing

• Product design

• Personal selling

The Executive Summary is a minor part of the marketing plan.

• True

• False

The ________ summarizes the key points of a marketing plan.

• Introduction
• SWOT Analysis
• KPIs
• Executive Summary

In the BCG Matrix, a product with high market growth and low market share is called:

• Star

• Cash Cow

• Question Mark

• Dog

Marketing plans only help with short-term goals.

• True

• False

Amazon’s ________ recommendations are part of its relationship marketing strategy.

• Personalized
• Prime

• Discount

• Best Sellers

What is the main purpose of the Market Analysis in a marketing plan?

• Identify customer needs and trends

• Allocate resources

• Define the budget

• Create advertisements

A company’s commitment to ethical practices and societal well-being is known as ________.

• Deceptive Marketing

• Global Marketing

• Corporate Social Responsibility (CSR)

• Internal Marketing

Ethical marketing often attracts customers who value social responsibility.

• True

• False