
Media Relations Quiz
Authored by Fitri Razak
Social Studies
12th Grade
Used 1+ times

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15 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is the primary focus of media relations?
Building relationships with customers
Developing internal communications
Maintaining relationships with media networks
Creating social media content
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following is NOT a component of media relations?
Crisis communication
Product development
Media monitoring
Media pitching
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is a media relations strategy?
A method for internal communication
A strategy for social media marketing
An approach to build relationships with the media
A plan to engage with customers
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Why are media relations important?
They generate brand awareness
They improve employee satisfaction
They help in product development
They reduce operational costs
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What does media pitching involve?
Monitoring social media
Identifying the right journalist and following up
Designing marketing strategies
Creating press releases
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is the purpose of media monitoring?
To develop new products
To manage internal communications
To identify potential opportunities for positive coverage
To track sales performance
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is a unique selling proposition (USP)?
A method for crisis communication
A type of media outlet
A marketing strategy
A way to differentiate products or services
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