Pavesic(2005)

According to Pavesic's study, what is the average time customers spend reading a menu?

• 90 seconds

• 109 seconds

• 120 seconds

• 150 seconds

Which of the following is NOT considered an 'eye magnet' in menu design?

• Different colored backgrounds

• Regular price listings

• Bold fonts

• Photos and illustrations

What is the primary purpose of 'framing' in menu design?

• To increase menu prices

• To draw attention to specific menu areas

• To reduce printing costs

• To separate menu sections visually

Which area receives the first eye focus according to Pavesic's eye-movement pattern study?

• Bottom right corner

• Bottom left corner

• Upper right corner

• Upper left corner

What is considered a negative impact feature in menu design?

• Using appropriate font sizes

• Including photos

• Overemphasizing prices

• Using effective spacing

What should be included on the front page of a menu?

• Only food items

• Details about the restaurant

• Only prices

• Competitor information

What does 'incongruence' refer to in menu design?

• Misalignment of menu items

• Poor paper quality

• Incorrect pricing

• Mismatch between menu and restaurant ambience

How can menu designers effectively use 'eye magnets'?

• By placing them randomly throughout the menu

• By using them to highlight profitable items

• By avoiding them completely

• By limiting them to one per page

What is the primary concern with crowded menu pages?

• They save paper

• They are hard to read

• They reduce printing costs

• They are environmentally friendly

What demonstrates poor management commitment in menu design?

• Using too many photographs

• Including too many menu items

• Not investing adequate time in design

• Changing menus seasonally