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Pavesic(2005)

Authored by Paulah Amatika

Social Studies

12th Grade

Used 2+ times

Pavesic(2005)
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to Pavesic's study, what is the average time customers spend reading a menu?

90 seconds

109 seconds

120 seconds

150 seconds

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT considered an 'eye magnet' in menu design?

Different colored backgrounds

Regular price listings

Bold fonts

Photos and illustrations

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of 'framing' in menu design?

To increase menu prices

To draw attention to specific menu areas

To reduce printing costs

To separate menu sections visually

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which area receives the first eye focus according to Pavesic's eye-movement pattern study?

Bottom right corner

Bottom left corner

Upper right corner

Upper left corner

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is considered a negative impact feature in menu design?

Using appropriate font sizes

Including photos

Overemphasizing prices

Using effective spacing

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What should be included on the front page of a menu?

Only food items

Details about the restaurant

Only prices

Competitor information

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does 'incongruence' refer to in menu design?

Misalignment of menu items

Poor paper quality

Incorrect pricing

Mismatch between menu and restaurant ambience

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