Branding, Packaging, and Labeling Quiz

What is a brand?

• A brand is a name, term, design, or symbol that identifies a business or organization and the products that they offer.

• A brand is a product

• A brand is a service

• A brand is a company

What is a brand name?

• A type of product

• A company's logo

• A name given to a product by a company

• A marketing strategy

A brand name should be (a)   .

• Distinctive
• Common

• Generic

A brand name should be (a)   .

• Recognizable
• Unrecognizable

• Confusing

Which of the following is an example of a company using a trade name?

• A) Gap Inc. doing business as Old Navy

• B) Apple Inc. using iPhone

• C) Microsoft using Windows

• D) Coca-Cola using Diet Coke

What does a Trade Character represent in branding?

• A type of product

• A person, animal, or other being that can be personified and used to identify a company, brand, or product

• A company's logo

• A marketing strategy

Is this a trade character?

• True

• False

Is this a trade character?

• True

• False

What is a BRAND?

• A type of product

• A marketing strategy

• A name, term, design, or symbol that identifies a business or organization

• A financial asset

Why is it important for customers to easily recognize a company's branded products when they make repeat purchases?

• It helps in building brand loyalty and trust.

• It increases the production cost.

• It confuses the customers.

• It reduces the brand's market presence.