"Place" - Chapter Test

A supply chain includes only the producers and retailers involved in delivering goods to consumers.

• True

• False

Retailers are considered intermediaries in the supply chain.

• True

• False

Bulk-breaking involves breaking large quantities of goods into smaller quantities for resale.

• True

• False

Digital delivery is only used for media streaming services.

• True

• False

Agents and brokers take ownership of the products they distribute.

• True

• False

Exclusive distribution agreements restrict distributors from handling competitors' products.

• True

• False

What is another term for "Place" in marketing?

• Distribution

• Production

• Promotion

• Pricing

Which of the following is an example of a direct channel in B2C markets?

• Selling through wholesalers

• Selling directly to consumers without intermediaries

• Using agents to sell products

• Selling to retailers who then sell to consumers

What function does an intermediary perform when ensuring products meet safety standards?

• Logistics

• Facilitating

• Transactional

Which channel of distribution is the longest in a B2B market?

• Direct channel

• Retailer channel

• Agent/Broker + Industrial Distributor channel

• Wholesaler channel