SEM I 1.06 Flashcard

Front

A sports or an event organization will use a team name, mascot, and logo as important elements to create and maintain which promotion effort?

Back

Brand awareness

Front

What might a sports organization offer a business to encourage that business to sponsor an event?

Back

Naming rights

Front

Which is an example of a celebrity endorsing an event simply by being associated with it?

Back

Attending a grand opening

Front

The ultimate purpose of branding in sports or event marketing is to achieve which action? Create awareness , Encourage sales, Identify the retailer , Obtain a sponsor

Back

Encourage sales

Front

What should be included in an event program if it is longer than four pages? Options: Satisfaction survey, Local news articles, Statement of organizers, Table of contents

Back

Table of contents

Front

Athletes are often considered to be particularly effective promoting products related to which of their areas?

Back

Sport

Front

What is a celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial giving?

Back

A testimony

Front

What are royalties?

Back

A percentage of actual sales.

Front

Which is the basis for the licensing process? The fans, Manufacturing, Trademarked property, Sponsorship

Back

Trademarked property

Front

When designing an event program for a charity event, it is important to perform which action?

Back

Acknowledge the event sponsors