Gr10 Consumer baseline Test

James and Emma often look to their friends for guidance on what to wear and how to behave. The age group whose norms and standards they follow is known as their:

• age cohort

• peer group

• family group

• social circle

Sustainable consumer behaviour includes the following:

• Buying groceries every day without using what you already have.

• Bathing regularly and washing towels every day.

• Replacing all light bulbs with brighter, higher electricity consumption bulbs.

• Using public transport such as taxis.

The raw sewage has been running down the street for the last 4 days.

• The right to a healthy environment.

• The right to quality.

• The right to be informed.

• The right to fair prices.

Olivia decides to buy the same dress that she saw on TikTok.

• Fashion

• Status

• Protection

• Modesty

A consumer is a…

• person who owns a supermarket

• person who buys hamburgers on Friday nights

• person who sells strawberries

• person who creates marketing for a company

The colour of the dress Liam bought washed out after the first wash.

• The right to be heard.

• The right to fair prices.

• The right to choose.

• The right to quality.

Sophia reads the information on the chocolate bar to see which ones contain nuts.

• The right to be informed.

• The right to quality.

• The right to fair prices.

• The right to be heard.

Ava decides to return a faulty electronic device.

• person who buys groceries

• person who sells products online

• person who uses public transport

• person who purchases goods or services

The main purpose of packaging is to:

• Identify competitors

• For easy access on the shelve

• Attract the buyer’s attention

• See problems with the product

Country, region, climate and natural resources are the basis for …

• demographic segmentation
• behavioral segmentation
• psychographic segmentation
• geographic segmentation