Market Segmentation
Flashcard
•
Life Skills
•
9th - 12th Grade
•
Hard
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12 questions
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1.
FLASHCARD QUESTION
Front
The process of dividing a market of potential customers into groups based on different characteristics is called
Back
Market Segmentation
2.
FLASHCARD QUESTION
Front
The term "Demographics" refers to
Back
Grouping potential customers using statistical data such as age, race and gender
3.
FLASHCARD QUESTION
Front
Which of these is NOT a Demographic characteristic, or a statistical way of grouping people that is tracked in the US Census? Age, Household Income, Race, Political preference
Back
Political preference
4.
FLASHCARD QUESTION
Front
Which of these answer includes ONLY examples of demographics? Marital status, religion, ethnicity, Household income, gender, race, Age, geographical location, gender, Race, age, hobbies
Back
Household income, gender, race
5.
FLASHCARD QUESTION
Front
Segmenting a market based on customers' attitudes, opinions, and interests is called
Back
Psychographics
6.
FLASHCARD QUESTION
Front
Which of these answer includes ONLY examples of psychographics? Interests, opinions, attitudes; Household income, beliefs, race; Age, geographical location, gender; Ethnicity, age, hobbies
Back
Interests, opinions, attitudes
7.
FLASHCARD QUESTION
Front
When a business divides its market on the basis of where its customers live is called
Back
geographic segmentation
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